Kaman Industrial Technologies launches new website
By Susan Avery -- Purchasing, 2/15/2008 10:41:00 AM
Kaman Industrial Technologies has launched a new website that provides users with new search and navigation capabilities.
It designed the site to provide users with a similar level of convenience, expertise and service found in the company’s branch operations.
KamanDirect.com’s search engine gives users single click access to more than 2 million industrial parts and components in seven product categories: bearings, power transmission, electrical, material handling, motion control, fluid power, and accessories.
Users can choose exact match, starts with, or contains search functions to locate parts based on keywords, manufacturer name or part number, or the customer’s own part number. The site also stores and highlights customer purchase history to identify and return to items previously ordered.
“The powerful and comprehensive search engine minimizes the amount of time customers will spend online,” said Brian Lombardo, director of eBusiness for Kaman Industrial Technologies in Bloomfield, Conn. “KamanDirect.com features tools to help customers find products they need faster with the same level of service provided by our branch offices.”
KamanDirect.com features “storerooms” that help streamline the purchasing process. Storerooms record purchase history and allow users to create a catalog of items tailored to their buying needs. Users also can maintain invoice records, purchase orders and get access to frequently purchased items through the personalized storeroom.
“We understand that our web users are looking for speed, efficiency and service tailored to their individual needs,” says David Mayer, vice president of marketing for Kaman Industrial Technologies. “KamanDirect.com addresses these requirements with user personalization capabilities and pinpoint search tools.”
Kaman offers a demo of the site’s features and capabilities at: http://www.kamandirect.com/videos/00_FULL_DEMO.wmv.
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