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    David Hannon, News and Transportation Editor -- Purchasing, 3/4/2004 2:00:00 AM

    More and more shippers are learning the value of optimized logistics. It was a theme at the Conference Board's 2003 Logistics Conference in January. Vince Hartnett, president of Penske Logistics, cited a recent survey that found that two-thirds of businesses currently have a vice president of logistics as a sign that logistics is rising within the organization. Hartnett also provided methods of proving the economic value of logistics internally. He said getting finance operations involved in creating and measuring cost metrics makes for more effective benchmarking. "The more you can quantify your results, the stronger your case will be," Hartnett said.

    Another presentation by Steve Rogers, formerly of Procter & Gamble, showed the value of improving supply chain decisions in a low-cost product environment (coffee). P&G realized major savings by changing the way coffee is shipped from low-cost regions—in bulk instead of burlap bags. Yet another example of how forward-thinking logistics minds can bring bottom-line improvements.

    dhannon@reedbusiness.com

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