Who's making buyers happy?

By Staff -- Purchasing, 5/7/1998

Metals industry researcher John Jacobson in Rochester, N.Y., early this year surveyed 18,980 metals buyers to determine which firms have been most successful in satisfying customer needs in the previous two years. He also asked them to rank their loyalty to their service-center suppliers; i.e., which firms they intended to use in the following year. Interestingly, only half of those currently satisfying customers the most ranked among the top centers the buyers intended to work with over the following year.

Top 10 service centers with customer loyalty

(1996-1997)

1. Maksteel, Toronto

2. Metals USA, Houston

3. Olympic Steel, Cleveland

4. Primary Steel, Middletown, Ohio

5. Castle Metals, Chicago

6. Samuel, Son & Co., Toronto

7. Central Steel & Wire, Chicago

8. Reliance Steel & Aluminum, Los Angeles

9. O'Neal Steel, Birmingham, Ala.

10. Ryerson Tull, Chicago

SOURCE: JACOBSON & ASSOCIATES

Top 10 service centers in satisfying customers

(1996-1997)

1. Reliance Steel & Aluminum

2. Reynolds Aluminum Supply Co.

3. Alro Steel Corp., Jackson, Mich.

4. O'Neal Steel, Birmingham, Ala.

5. Central Steel & Wire, Chicago

6. Cargill Steel & Wire, Minneapolis

7. Southwestern Ohio Steel, Hamilton, Ohio

8. Russel Metals, Toronto

9. Olympic Steel, Cleveland

10. Primary Steel, Middletown, Ohio

SOURCE: JACOBSON & ASSOCIATES

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