Purchasing Notes

By Susan Avery -- Purchasing, 1/14/1999

"But we are doing more than embracing the direct model," Eckhard Pfeiffer, president and CEO, Compaq, told attendees at his keynote address during Comdex. "We are extending beyond it--with a business model focused on customer choice. That means Compaq will provide products and services to our customers the way they want, when they want, and where they want. Our goal is not to match Dell and Gateway, but to create a customer-relationship model that is superior to our competitors, one that enables customers to do business with Compaq the way they choose to do business."

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