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PLM boosts buyers' product development role

From helping to control costs early in a project to ensuring suppliers know of product-design changes, PLM is helping purchasing make product development profitable as well as innovative.

By Paul E. Teague -- Purchasing, 3/2/2006

Click here to view a PDF of the general flow in new product development (as seen the print version of the magazine).

In the team sport of product development, purchasing professionals are morphing from bench warmers to first-string players, thanks to a heightened awareness of the important role they play in controlling costs and managing suppliers. And among the equipment some are carrying onto the playing field: product lifecycle management (PLM) software.

"PLM is giving purchasing a say in the early costs of product development—the design phase, where 80% of the cost is," says Rimi Bewtra, who manages Oracle's PLM product suite.

Gaining that early involvement in product development has been the goal of purchasing professionals since their ancestors helped the first group of cavemen develop and distribute the first wheel. And when they get the call, they show the way to savings, say practitioners and consultants alike. In a recent study, the Aberdeen Group found that companies that involve suppliers and procurement groups at the design-concept phase cut costs by nearly 18% compared to companies delaying that collaboration. The study also revealed that early involvement provides 10-20% improvements in time-to-market cycles.

Beyond cost control, PLM is also helping some purchasing departments implement or improve strategic sourcing. Dave Schmid, associate director of purchases at Proctor and Gamble, is hoping to use UGS' Teamcenter lifecycle management software to turn strategic sourcing into a competitive advantage. "P&G procurement professionals will be able to make faster and more efficient sourcing decisions by quickly finding and reusing data created in other systems," he asserts. He adds that by automating routine tasks and providing self-service support for suppliers, P&G will be better able to focus on strategic sourcing decisions.

Among other PLM benefits, says John Kuta, director of product management for PTC: PLM helps buyers know that BOMs (bills of materials) are accurate.

Adds Jonathan Gables of MatrixOne: PLM leads to a tighter integration between engineering and purchasing.

And that holds true even in the original-concept phase, says Gayle Sherwood of Agile Software Corporation. That's where purchasing and engineering identify parts, discuss how to eventually build the product and build a preliminary BOM.

 

How products go from idea to reality

Though it isn't always as neat and linear as depicted, this is the general flow in new product development. PLM is part of every step. Purchasing, aided by PLM reports, is involved where indicated.

Click here to view a PDF of the general flow in new product development (as seen the print version).

  1. After marketing and sales determine need, engineers brainstorm new-product concept. Purchasing helps identify potential suppliers.
  2. Concept finalized, presented to approval committee. Purchasing is part of presentation.
  3. Product approved. Purchasing helps establish the budget.
  4. Engineering begins modeling product, develops preliminary BOM (bill of materials). Purchasing sends BOM and RFQ to suppliers.
  5. Purchasing brings suppliers to design team for consultation.
  6. Design finished, BOM completed. Purchasing delivers final BOM to suppliers. Suppliers start their own development cycles.
  7. Design specs change. New BOM created. Purchasing informs suppliers. Could happen several times.
  8. Production planning starts. Purchasing involves suppliers.
  9. Production begins. Purchasing keeps suppliers in loop in case of problems.
  10. Purchasing monitors development process, documenting supplier performance.
  11. Purchasing lines up other elements of supply chain, including logistics.
  12. Product ships. Purchasing ensures continuing supply of parts.
  13. Quality problems arise in field. Purchasing links suppliers with engineers to make fixes.
  14. Planning starts for new version of product. Life cycle begins again.
  15. Product retired.
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