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Chemicals Distribution 2007: Big deals

Demand continues strong for chemicals—and for the distributors who provide them, as a new wave of consolidation begins.

By Susan Avery -- Purchasing, 5/3/2007

 

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A consolidating chemical distribution industry is one of purchasing's biggest concerns, say the nation's chemical distributors responding to Purchasing's annual Top 100 survey. And rightly so.

As companies in any industry merge, buyers' choices—at least in terms of the number of suppliers they can choose from—narrow. Vaughn McCoy, senior global procurement manager at Eastman Chemical Co., in Kingsport, Tenn., says that some buyers may feel they have less leverage in pricing and other negotiations. "Fewer suppliers, due to consolidation, can force up prices," he says.

And chemical buyers this year are witnessing some interesting consolidation activities. In March, Univar, which takes the top spot on Purchasing's Top 100 chemical distributor list, with $4.4 billion in sales, made an offer to acquire the fourth biggest chemical distributor, Chemcentral, which had $1.4 billion in sales. Then, number-three Brenntag, with $2.5 billion in sales, made its own offer for Chemcentral, whereupon Univar upped its original offer.

While it appears that Univar's acquisition of Chemcentral is a done deal, industry watchers are wondering whether other big players will make moves that further consolidate the industry. One, of course, is Brenntag which just purchased Ulrich Chemical in March. Other distributors that say acquisitions may be in the works in 2007 are Harcros, Itochu Chemicals America and Hydrite.

The Univar/Chemcentral deal—the combined company will have nearly $6 billion in sales—takes place after a year that saw Brenntag finalize its acquisition of Los Angeles Chemical after purchasing Quadra Chemical in the fall of 2005. Big specialty chemical distributor KODA Enterprises Group also made a purchase in 2006. It bought Ribelin Sales.

Of course, important as they are, consolidations weren't the only things on the minds of distributors responding to this year's survey. Here are some of the other things they say:

  • Many report having a record year. Sales for the Top 100 averaged $215.9 million in 2006, a $23 million jump from 2005.
  • Price increases, overseas competition and product shortages are their customers' biggest concerns.
  • Purchases of paints and coatings for manufacturing and housing softened toward the end of 2006, not surprising given the economy.
  • But purchases of chemicals for pharmaceutical and electronics applications should be strong in 2007.

Pruitt: "2006 was a good year for focusing on improving the business and customer service."
Remarkable year

Gary E. Pruitt, chairman and CEO of Univar in Bellevue, Wash., says 2006 was "a good year for us and a good overall environment for chemical distribution. There were no huge pricing spikes or product shortages. It was a good year for focusing on improving the business and improving customer service."

As chemical producers and chemical purchasers work to rid the supply chain of inefficiencies and costs, Pruitt sees chemical distribution becoming a more vital link in that chain. "Those that make the right investment and move in the right direction have a lot to gain in the coming years, and it will help both producers and end-use customers tremendously."

Of Univar's move to acquire Chemcentral, Pruitt says that Univar is constantly looking for ways to broaden its footprint "that allow us to become more critical to producers and to our end-use customers." Chemcentral's expertise and product lines are expected to be especially helpful to Univar in serving customers in these industry segments: coatings, household and industrial and personal care. Executives at Chemcentral in Bedford Park, Ill., declined Purchasing's invitation to be interviewed for this story.

"Last year was really a continuation of the strong economy and strong demand we saw in 2005—at least through the first three quarters of 2006," says William A. Fidler, president and CEO at Brenntag North America in Reading, Pa. "I think the fourth quarter saw a little softening in some sectors, but all in all 2006 was a very good year." While Fidler notes that demand for chemicals was strong across the board, he adds that chemical buyers did face some pricing challenges early on the year, namely continued upward pressure on fuel and energy costs.

Of the Chemcentral acquisition, Fidler says it's evidence that consolidation of the chemical distribution industry will continue. As for Brenntag, "we continue to focus on the fundamentals of our business and to look for opportunities for strategic acquisitions. That's something we've been doing for quite some time." He also expects the company to continue to expand its portfolio of specialty chemicals, "which is very important to the growth of the organization going forward."

Morris Owen, vice president, Western region for Ashland Distribution in Dublin, Ohio, says, "We have been long-time competitors with Univar and Chemcentral, and, from our perspective, we look to continue to compete with them whether they are one or two companies." With $4.1 in sales, Ashland Distribution is the second biggest chemical distributor on Purchasing's top 100 list.

Jahn: "Because chemical distributors sell to many markets, the industry a reflects the overall economy."
The rest of the year

Owen is optimistic about the months ahead. "If we continue to keep serving our customers and working with our suppliers, we will be able to come up with product and service offerings that customers will want to place their business with us." One especially hot area where Ashland Distribution expects to expand is in its environmental services business.

Because chemical distributors sell into many different markets, the industry is a reflection of the overall economy, says Christopher L. Jahn, president and COO of the National Association of Chemical Distributors in Arlington, Va. "So, for many chemical distributors who are NACD members, 2006 was a record year. However, many members also saw a softening toward the end of the year that continued into 2007." Among these are market sectors related to manufacturing and housing such as paints and coatings. Areas that still see strong growth in 2007 are: pharmaceutical and electronic components, such as semiconductors.

In addition to a slowing economy, chemical distributors also face challenges of keeping up with federal, state and local regulations, including new U.S. Dept. of Homeland Security rules and hazardous material transportation legislation. For NACD's part, distributor members started at the beginning of the year a third cycle of responsible distribution process verifications.

For the rest of 2007, Pruitt at Univar doesn't see anything that indicates the economy is going "to really slow down from 2006, and that's across all the distributor's markets." Also, he's looking for a slightly stronger economy in Europe than in the past couple of years.

Brenntag's Fidler says business conditions began to change in the fourth quarter of 2006. "Some customers, sensing a change in the pricing environment, really drew down inventories. And, now we are in a period where there are almost conflicting strong pricing movements." That is, prices on some products such as liquid caustic soda, ketones, alcohols and some specialty chemicals, which had fallen late in 2006 now are starting to rise.

Purchasing's Top 100

Eighty-nine percent of chemical distributors responding to Purchasing's Top 100 survey report sales increases in 2006. Ten percent saw sales fall. The remaining 1% had a year that was essentially flat.

For the Top 100, sales averaged $215.9 million in 2006, compared to $193.8 million in 2005. Last year, sales at the Top 100 chemical distributors increased 10.2% from the previous year.

Size doesn't seem to matter. Big and small chemical distributors alike recorded strong sales in 2006. For the Top 50, sales averaged $404.6 million in 2006. A year ago, this figure was $363 million, a 10.2% increase. For distributors with sales of $100 million or more, the average tally for 2006 was $688.7 million, up from $617.4 million, an increase of 10.3%.

The top five chemical distributors shifted positions somewhat on Purchasing's list. The four biggest players still are Univar ($4.4 billion), Ashland ($4.1 billion), Brenntag ($2.59 billion) and Chemcentral ($1.4 billion). New to the fifth spot with 2006 sales of $1.1 billion is Helm America. ICC Chemicals, which had claimed the spot in previous years, comes in at number six on this year's list, with $796 million in sales.

Itochu Chemicals America ($443 million) and Harcros Chemical ($345 million), which both saw sales increases in 2006, remained firmly planted in the seventh and eighth spots on the Top 100. With sales of $331 million, JLM Industries moves up a spot from number 10. Taking its place, and rounding out the top 10, is Hydrite Chemical, with $300 million in sales in 2006. Aceto, which placed in the number-nine spot on last year's list, declined to return a completed survey to Purchasing this year.

The next five, which comprise the top 15, are: Canada Colors & Chemicals ($251 million), KODA ($250 million), Interstate Chemical ($225.2 million), Premium Ingredients ($200 million) and Superior Solvents & Chemicals ($185 million). KODA's acquisition of Ribelin Sales helped it move from the 20th spot, while Los Angeles Chemical which had been at number 15 was acquired by Brenntag in 2006. Premium Ingredients is new to the list this year.

As one company, the independent chemical distributors that make up the Omni-Chem 136 alliance would fit between Brenntag and Chemcentral on the top 100 list. Its sales were approximately $1.6 billion (including sales of Ulrich Chemical which, after being purchased by Brenntag, will no longer be an Omni-Chem 136 member.) Rather than list the companies together as an alliance, Purchasing chooses to list each individually.

The same holds true for the Chemical Distribution Network (CDN). Together the 21 independent chemical distributors belonging to the CDN have estimated sales of $948 million which would place the alliance after Helm America. For more information on these alliances and their capabilities, please see the accompanying sidebar on p. 32C13.

The remaining 10 spots on the top 25 chemical distributor list for 2007 saw some slight shifting, which isn't unexpected. Those in slots 16 through 25 are: Quadra Chemicals ($184 million), EMCO Chemical Distributors ($179 million), Mays Chemical ($155 million), K.A. Steel Chemicals ($150 million), PVS Chemicals ($144.8 million), Hawkins Chemical ($143.3 million), The C.P. Hall Co. ($125 million), E.T. Horn Co. ($124 million), Barton Solvents ($122 million) and the M.F. Cachat Co. ($115.7 million)

More survey results

Purchasing's Top 100 chemical distributors were managing an average of 11 stocking locations at the end of 2006, according to results of the survey. This figure is slightly lower than last year, when it was 11.8. Of the distributors responding to the survey question, 29% opened stocking locations in 2006, while 9% closed them. Last year, these figures were 20% and 10%, respectively. Twenty-nine percent plan to open new locations in 2007, roughly the same figure as one year ago (28%). Of those who say they'll open new locations this year, 12% expect to open more than one in the months ahead. Last year, this figure was 13%.

Chemical distributors on the Top 100 list have stocking locations mainly in the U.S. and Canada. A growing number now have stocking locations in Mexico (10%) and Latin and South America (8%). Some sell product in Europe (14%) and Asia (9%).

At year end 2006, Purchasing's Top 100 chemical distributors had an average of 3.6 million gal. of bulk storage capacity and an average 349,000 sq ft of warehouse space. On average, survey respondents have 50 trucks, 15 vans, 62 trailers, 38 tankers and 73 railcars in their vehicle fleets.

Chemical distributors on this year's list have on average 186 employees. Average sales per employee is $1.5 million. Last year, this figure was $1.3 million.

In 2006, the top 100 chemical distributors sold products to buyers in these industries: cosmetics/personal care (89%), paints and coatings (86%), adhesives and sealants (77%), soaps and detergents (76%) and food and beverage (69%).

Eighteen percent say they serve a niche market, down dramatically from the 26% who said the same last year. Of those who responded to Purchasing's survey, 38% serve customers in more than 13 different markets, meaning they are fairly or very diversified. This is up from 29% a year ago. On average, the top 100 today sell product to 11 markets.

Chemical distributors on Purchasing's list provide their customers in those markets with a variety of products. Of respondents, 43% offer 9–16 different kinds of products. On average, respondents carry 13 lines. Classifying themselves as specialized chemical distributors are 29% of the top 100; they offer 1–8 product lines.

2007 distributor profile
Average bulk storage capacity: 3.7 million gal
Average warehouse space: 377,000 sq ft
Average delivery fleet size: 142 vehicles
Of those who say they have % that have one or more
Trucks: 48%
Vans: 14%
Trailers: 62%
Tankers 37%
Railcars: 37%
Other vehicles: 8%
Source: Purchasing

Sales per employee
Average number of employees in 2006: 194.6
Average sales per employee: $1.3 million
Source: Purchasing

Other regions with stocking locations
In addition to the U.S. and Canada, the top 100 chemical distributors have stocking locations in the following regions:
Europe 14%
Mexico 10%
Asia 9%
Latin/South America 8%
Other areas: 4%
Source: Purchasing

Other services offered
(beyond delivery and warehousing)
Service %
Blending 67%
Contract packaging 54%
Technical training 47%
Safety training 38%
Customer product research 37%
Manufacturing 35%
Hazardous waste removal 17%
Solvent reclamation 13%
Other 16%
No extra services offered 10%
Source: Purchasing

Industries which purchase through distributors
Market %
Cosmetic/personal care 89%
Paints and coatings 86%
Adhesives and sealants 77%
Soaps and detergents 76%
Food and beverage 69%
Pharmaceuticals 68%
Plastics 67%
Primary chemical processing 65%
Pulp and paper 57%
Automotive 56%
Electronics 52%
Municipal 44%
Metals 44%
Agriculture 44%
Textiles 42%
Tires and rubber 39%
Petroleum refining 35%
Glass and refractory 33%
Appliances 11%
Other 20%
Source: Purchasing

Most popular lines among distributors
Product line %
Surfactants 75%
Amines 68%
Inorganics 67%
Alcohols 64%
Esters 63%
Solvents 61%
Acids 60%
Food additives 57%
Glycol ethers 56%
Resins 52%
Chlor-alkali 49%
Thickening agents 48%
Chelating agents 47%
Ketones 47%
Chlorinated solvents 44%
Plasticizers 43%
Polyglycols 42%
Fatty chemicals 41%
Lubricants 40%
Pigments 40%
Catalysts 37%
Hydrogen peroxide 36%
Specialty quats 34%
Flavors and fragrances 31%
Adhesives and sealants 22%
Aldehydes 21%
Industrial gases 14%
Institutional maintenance 10%
Other 33%
Source: Purchasing

Distribution's plans for 2007
Add products 44%
Expand geographically 24%
Add services 22%
Improve operations 16%
Hire personnel 16%
Source: Purchasing

Top customer concerns
Price increases/stability 51%
Overseas competition/mfg. going offshore 27%
Product availability/shortages 21%
The economy 20%
Fuel/energy/transportation costs 17%
Regulatory compliance 17%
Consolidations/shrinking markets 12%
Business survival/profitability 12%
Hiring & retaining qualified personnel 5%
Transportation/logistics 4%
Source: Purchasing

 

What it means to buyers

Univar's announcement that it is purchasing Chemcentral further consolidates the chemical distribution industry. This narrows chemical buyers' choices when they select suppliers, and they may feel they have less leverage in pricing and other negotiations.

On the other hand, some chemical distributors say a consolidating industry may help improve efficiencies in the supply chain. Also, they point out that their suppliers, the chemical producers, are consolidating, while chemical buyers too continue to slash their supplier bases.

Chemical buyers have alternatives—check out the alliances.

Omni-Chem 136: A stronger alliance than one year ago

In the midst of a consolidating chemical distribution industry, the Omni-Chem 136 alliance views itself as an alternative to the big national players in the eyes of both suppliers and customers.

"I've been with the organization for a year and I'm certain that when it comes to service and delivering service in our geographies, which is really the basis of why distribution exists, we are second to none," says Fred A. Buehler, managing director. "We even go so far to say that we out execute our national competitors every time in that regard. We don't have the critical mass of the nationals, but we are addressing that in terms of how we source through our suppliers and in terms of reach with our customers."

Buehler says the alliance is stronger than it was a year ago, because it's remained focused on strengthening initiatives in these four areas: relationships with manufacturer suppliers, global sourcing, national accounts and market development.

Formed in 2000, Omni-Chem 136 is an alliance of 14 independent chemical distributors, with 92 locations throughout North America. The executive office is located in Kingsport, Tenn. The distributors serve national accounts in a variety of industries. Their services run the gamut, from container management programs to hazardous waste services to technical support. For a list of the chemical distributors that belong to the Omni-Chem 136 alliance and the products they supply, please go to www.omni-chem.com.

Individually and as a group, the chemical distributors that make up the alliance had a good sales year in 2006, according to Buehler, adding that "the future looks bright for distribution and certainly for the Omni-Chem group." With approximately $1.65 billion in annual sales for 2006, the distributors together as an alliance would fall between Brenntag and Chemcentral on Purchasing's top 100 chemical distributors list for 2006. Omni-Chem 136 has held this spot for the past five years.

The Omni-Chem 136 executive committee, which is made up of managers of alliance companies, is looking to expand the organization beyond the U.S. and Canada and Buehler expects the alliance to make an announcement on that soon. It doesn't appear that Omni-Chem 136 will be expanding its membership outside the U.S. and Canada, but may it be establishing relationships with other organizations. "We are trying to expand the scope of what we are doing to execute more effectively around our four key initiatives," he says. "That may mean outside what we've been all about in the past."

Chemical distributors respond to consolidation

As the chemical distribution industry consolidates so too are chemical purchasers narrowing down their supply base. As they streamline the supply chain and get a better handle on costs, chemical buyers are looking to distributors to provide more products and more services than ever before.

That's what chemical distributors such as Ashland Distribution in Dublin, Ohio, hear from customers every day. Ashland Distribution formally surveys its customers once or twice a year to get a better read on what purchasing is looking for from its suppliers.

"What they tell us has not changed appreciably over the past several years," says Morris Owen, vice president of the western region for Ashland Distribution. "Our customers want options. They want excellent service. They want it to be easy to do business with us. And, they want it all at a competitive price. "

Fidler: "For all their challenges, what our customers really need from distribution is reliability and ease of doing business."
For William A. Fidler, president and CEO at Brenntag North America in Reading, Pa., "what's exciting about chemical distribution is that both customers and suppliers continue to look for us to perform more services. Customers want to do business with fewer suppliers, so they go to distribution for help with packaging, blending, managing inventory, transportation and technical support."

Fidler says that Brenntag prides itself on tailoring its service offerings to specific customer needs so the company's plans for 2007 are fairly consistent with what they've done in the past. "For all the challenges our customers have," he says, "what they really need from distribution is reliability and ease of doing business."

Gary E. Pruitt, chairman and CEO of Univar in Bellevue, Wash., sees chemical distribution becoming an even more valued link in the supply chain. "Producers look to distributors to provide an array of services from marketing to logistics and warehousing to blending and packaging and to reach those customers that it doesn't make economic sense to reach on their own," he says. "We also see our end use customer base using distributors more for many of the same reasons."

Like chemical distributors and purchasers, producers are consolidating. They are working to reduce the number of distributors they deal with and concentrate on specific strategies working with channel partners that match up well with their needs. Pruitt sees this as ultimately good for the chemical distribution industry.

"In the interest of reducing cost and improving service levels, producers as streamlining their relationships, which is a way of reducing costs and making things more efficient," he says. "It doesn't mean that smaller and specialty distributors don't have a strong rule or future. They offer unique services that are highly valued."

Despite all the consolidation, Christopher L. Jahn, president and COO of the National Association of Chemical Distributors in Arlington, Va., sees increased opportunities for smaller and mid-size companies to serve customers. "At the end of the day, distribution is a local business," he says. "Service matters. So, I think we are going to see a lot of smaller and mid-sized companies have some opportunities. They are nimble and adaptive and, as the landscape changes, they will adapt accordingly."

He's not coming down on the big, national players. "Whether a chemical distributor is a large national company or the smaller guy around the corner, service is what matters, and that's what allows companies to differentiate themselves."

The Chemical Distribution Network focuses on buying better

Like Purchasing's top 100, the 21 member companies of the Chemical Distribution Network had a good sales year in 2006, according to Chris Coates, executive director. Figuring that each company saw the same 10.2% average growth that the top 100 experienced puts the alliance, with $948 million in sales, in the number-five spot behind Chemcentral on Purchasing's list for 2007.

By design, the CDN did not add new members in 2006. Rather the organization focused on improving some internal processes, such as sourcing.

"As the big companies continue to consolidate and get bigger and buy better we are challenged to compete with that," says Coates, adding that Univar's acquisition of Chemcentral is good for an alliance of smaller, more nimble companies adept at providing local service such as the CDN. "So we are getting better at positioning ourselves with suppliers that can keep us whole in the marketplace."

In other words, like the rest of the chemicals industry, the CDN is consolidating its supply base. "Producers are fine tuning their distribution channels even more," says Coates. "Alliances between producers and distributors are being drawn tighter. That's good for business and the industry."

The goal of the CDN alliance is to create new business opportunities and drive value and efficiency for its members through networking, collaboration and the sharing of knowledge and best practices. The 21 member companies have 51 stocking locations. For a complete list of the companies and the products and services they provide, please go to: www.chemdistnet.com.

Coates adds that the CDN profiled its members last year and may be looking to add new members in certain areas this year.


Related stories:

Value add is a must from chemical distributors

Distributors take on global sourcing with a customer focus

The top 100 chemical distributors 2006: Demand remains strong despite high prices

 

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