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No sign of steel purchasing expansion seen in buyers' polls

By Tom Stundza -- Purchasing, 9/13/2007

U.S. steel consumption is on pace to decline 8% this year, according to a review of data available from government and industry sources. And, based on surveys of steel buyers, they have decided to continue low-key purchasing well into autumn.

Only 35% of Institute for Supply Management's Steel Buyers Forum surveyed in July expected orders to increase over the succeeding three months while 32% of the buyers polled by Purchasingdata.com in August expected orders to increase in the following 90 days. This reflects the view that "the steel market is far more chaotic than normal this year," according to analyst John Anton at Global Insight's offices in Washington.

Generally, there are "overriding cyclical trends" according to Anton, that pull all products in a common demand and/or price direction, with variance only in the degree of movement. "Yet this year, products are showing widely differing cycles" with some soft and others healthy. "A chaotic steel industry will be harder to predict," he writes to clients, "but it is now likely the norm."

Looking at the end of the third quarter, Anton suggests that "metalworking activity in the U.S. has hit a plateau." And there's evidence from buyers to support his view: About 25% of the ISM group believes incoming orders will decrease while 20% of the magazine's steel-buying readership says buying will decrease. That means that 40% of the ISM steel buyers say purchasing will be flat through September while 48% of the Purchasing-polled steel buyers say buying will be flat through October.

Commenting on the expected cautious buying trends ahead, analyst Mike Willemse at CIBC World Markets in Toronto says in a note to clients that he has "seen no signs of a demand or pricing rebound at the current time." Willemse does write that he continues to believe that "we could see a rising price environment for hot-rolled sheet over the next month or two as the manufacturing sector emerges from summer shutdowns and service centers end a destocking phase that has been taking place since October 2006."

All Steel Imports Semi-finished Imports Mill Product Imports Mill Product Exports Net Imports Mill Shipments Apparent Supply
2000 37,836 8,556 29,280 6,529 22,751 109,050 131,801
2001 30,149 6,440 23,709 6,104 17,605 99,448 117,053
2002 32,686 8,844 23,842 8,010 15,832 98,971 114,803
2003 23,103 4,816 18,287 8,220 10,067 105,625 115,692
2004 35,808 7,419 28,389 7,892 20,497 110,952 131,449
2005 32,109 6,905 25,204 9,393 15,811 103,223 119,034
2006 45,272 9,271 36,001 9,533 26,468 108,609 135,077
2007(*) 35,453 6,401 29,052 10,572 18,480 106,154 124,634
2006
Jan 3,510 951 2,559 826 1,733 8,918 10,651
Feb 3,650 873 2,777 773 2,004 8,937 10,941
Mar 4,061 1,013 3,048 861 2,187 9,830 12,017
Apr 3,740 614 3,126 772 2,354 9,159 11,513
May 3,937 757 3,180 896 2,284 9,895 12,179
Jun 3,693 588 3,105 850 2,255 9,739 11,994
Jul 4,286 830 3,456 742 2,714 9,016 11,730
Aug 4,193 950 3,243 816 2,427 9,591 12,018
Sep 3,899 789 3,110 627 2,483 9,199 11,682
Oct 3,878 740 3,138 860 2,278 8,725 11,003
Nov 3,418 624 2,794 807 1,987 7,991 9,978
Dec 3,007 542 2,465 703 1,762 7,609 9,371
Total 45,272 9,271 36,001 9,533 26,468 108,609 135,077
2007
Jan 2,949 544 2,405 780 2,169 8,614 10,783
Feb 2,665 516 2,149 801 1,864 8,350 10,214
Mar 3,041 536 2,505 927 2,114 9,331 11,445
Apr 2,849 627 2,222 910 1,939 8,849 10,788
May 3,268 444 2,824 987 2,281 9,087 11,368
YTD 14,772 2,667 12,105 4,405 7,700 44,231 51,931
(*) annualized 35,453 6,401 29,052 10,572 18,480 106,154 124,634
Sources: Foreign Trade Division, U.S. Commerce Department; American Iron and Steel Institute

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