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Electronics buyers use fewer independent distributors

Electronics purchasers are conducting more site visits of independent distributors to reduce the risk of buying substandard or counterfeit parts.

By James Carbone -- Purchasing, 12/13/2007

The issue of counterfeit and substandard parts is turning out to be both a challenge and an opportunity for the top 10 independent electronics distributors.

It is a challenge because independent distributors are blamed for spreading counterfeit parts in the electronic supply chain, even though bogus parts have also been sold by franchised distributors as well (see story p 24E9).

It is an opportunity because some buyers like to buy parts on the open market to get a lower price providing they can be assured the parts are genuine. An independent distributor that has a robust quality process and stringent incoming inspection that screens out bad parts will get more business from open market buyers.

That's why more buyers and quality engineers are visiting the facilities of independent distributors. They want to make sure that the nonfranchised distributors screen parts and only buy from legitimate sources.

Independent distributors say major OEMs and electronics manufacturing services (EMS) providers are cutting back on the number of independent distributors they buy from and are using the site visits to help determine which ones are worthy.

Site visits serve a useful purpose. "A good OEM purchasing manager needs to be able to sort out the wheat from the chaff," says Schuyler Glidden, president of SG Industries, an independent distributor in Beverly, Mass. Some parts brokers operate out of their garage with a cell phone, while other large independent distributors have operations similar to franchised distributors.

"The buyer needs to know the people who say they have parts in stock vs. the people who can physically touch the parts vs. the people who says the parts are two weeks away," says Glidden. In other words, site visits determine which independents are for real.

John Irving, executive vice president of Fusion Trade in Andover, Mass., says a growing number of OEMs and EMS providers have lists of approved independent distributors. They use site visits to determine which distributors get on the list. He says the number of approved independent distributors on the lists is getting smaller.

Few are chosen

As more companies do site visits, they discover only a few independent distributors have the capabilities that buyers are looking for, according to Irving.

Not many independent distributors have the "back-office infrastructure, the quality process, the capital equipment, or the direct relationships with the OEMs to vet out bad product. We do testing to make sure we are delivering quality product."

One company that visits independent distributors is Cisco Systems, based in San Jose, Calif. "We visit approved independent distributors on a regular basis as part of the qualification process, including to audit their incoming inspections, quality and overall material handling processes," says Cisco's Lori Osterback-Boettner, director, materials management, worldwide manufacturing. "We use a select number of independent distributors that are subject to a rigorous screening process that mirrors our existing component supplier qualification procedures in terms of cost, quality and delivery terms."

The ability to test and screen products is growing more important because the issue of substandard and counterfeit parts shows no signs of letting up and many in the supply chain say it is getting worse. During site visits, buyers need to review distributors' testing and screening processes.

"We have seen an incredible amount of product come through our front door and not go to our customers," says Glidden. "It is stopped because of the receiving process and relationships with chip manufacturers."

He adds in some cases SG Industries actually bought the product to keep it off the market. "We scrap the parts and the chipmaker pays for it. They need a third-party entity so we quietly go to the market to identify who sold the bad part," he says.

Chuck Magee, executive vice president of America II, an independent distributor based in St. Petersburg, Fla., says his company averages about 12-15 sites per quarter.

"It's not just buyers, it's quality managers coming in to make sure we have all the processes in place to effectively source their products," he says. "They say 'show us you are not sourcing from the bad guys out there,' " says Magee.

He says OEMs and EMS providers want to use only a handful of independent distributors. "Just like they may want Arrow, Avnet and Future on the franchise side, they want America II and a couple others on the independent side, " says Magee.

He says the screening OEMs do on independent distributors is much more stringent than with franchised distributors. "It has to be because when you buy from a franchised distributor, the product will come in a factory-sealed box from the component manufacturer," he says. "When there is a quality issue, it typically does not come from someone with a factory-sealed box." However, if buyers choose the right independent distributors there is no risk, Magee says. "The distributors that cause the reputation damage in the marketplace are a relative few that source from vendors that they shouldn't be dealing with," he says.

He says America II has a "disqualified vendor list" which has become a critical part of site surveys. These suppliers have sold substandard or counterfeit parts.

Rank Global 2006 calendar year ($mil.) % change from previous year
1 Converge Inc. $450.0 -0.9%
2 Smith & Associates 408.0 -19.8%
3 America II Electronics 276.0 20.0%
4 Advanced MP Technology 265.0 23.8%
5 Classic Components Corp. 247.5 0.6%
6 Fusion Trade Inc. 189.0 9.9%
7 Rand Technology Inc. 90.0 5.9%
8 SG Industries Inc. 35.8 11.9%
9 Commodity Components International Inc. 34.0 30.8%
10 Horizon Technology 34.0 13.3%
Source: Purchasing

 

What it Means to Buyers:

  • When buying on the open market, purchasers should only buy from known, reliable distributors.
  • Buyers should conduct site visits of potential independent distributor suppliers checking out their incoming inspection, quality, screening and testing capabilities.
  • Buyers should not merely do Google searches to find low-cost parts. If the price of part sounds too good to be true, it probably is. The component may be counterfeit or substandard.

Buyers can expect stiff competition amongindependent distributors

It was a mixed year for nonfranchised independent distributors. Some reported double-digit sales increases while others suffered because of drastic declines in memory IC and microprocessor prices.

Some smaller electronics brokers went out of business or merged while other larger independent distributors, which provide supply chain services in addition to parts, fared better. However, because independent distributors are privately owned, it is impossible to determine the financial performance of any one distributor.

"It was a good year for Fusion in 2007," says John Irving, executive vice president of Fusion Trade, based in Andover, Mass. "We had 22% growth in the fiscal year which ended in September. It had its ups and downs and parts of the market were very soft."

He says the memory IC market was as soft as it has been in years. "Open market demand for dual inline memory modules (DIMMs) was weak for the whole year. We had consistent price decreases. We had no activity. At the same time, it was a good time to buy. We had cost saving opportunities on DDR and SDRAM," he says.

Distributors report price declines were steep for memory. "The pricing in memory was about 25% of last year's," says Frank Cavallaro, CEO of Converge in Peabody, Mass. "Processor pricing was about 50%."

However, Converge did more business with tier-two electronics manufacturing services providers in the military space. Cavallaro is seeing growth on the services side of his business.

Chuck Magee, executive vice president of America II in St. Petersburg, Fla. says his company had a good year. "The second half was better than the first." He expects America II to end the year with high single-digit growth.

"It was the year of the haves and the have-nots and a significant separation between the top-tier guys and the rest of the industry," says Magee. "We have seen quite a few companies close their doors, fold the tent and go out of business this year and many more just trying to stay afloat," he says.

SG Industries in Beverly, Mass., also reported double-digit sales growth in 2007. "We had a good year, about 18% up from last year," says Schuyler Glidden, president of SGI. He notes the electronics industry is cyclical and he is optimistic next year will be better year for independent distributors. "Orders are up right now. The belief at chip manufacturers is that factories are not going to ramp up to build any new capacity," says Glidden. "They won't be building new plants anytime soon."

If that happens it could result in tight supply, shortages and high prices which is bad news for buyers, but good news for independent distributors.

Buyers can expect the top independent distributors to diversify in 2008 and to offer more global support. For instance, Fusion Trade will focus more efforts on liquid crystal display panels and storage devices, according to Irving.

"We've added some new product lines. It is not just notebook panels. We see demand for panels down to two inches," says Irving. "LCD demand is almost the strongest demand of all of ours products," he says.

Cavallaro says Converge expects strong growth from tier-two customers and from increased global sales. "We opened up offices in Japan, Israel, and Germany as well as in Irvine, Calif. We expect big things from these new offices and with tier-one and -two specialty manufacturers."

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