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Buckle up: 2008 is going to be an interesting year

By Susan Avery -- Purchasing, 4/10/2008

Those are words of Frank Boroch, managing director, at Bear, Stearns & Co., speaking at the NBTA Business Travel Financial Forum in New York recently.

In a forecast on the airline industry presented at the National Business Travel Association event, Boroch addressed mergers of domestic carriers (such as Northwest and Delta), fare hikes and capacity reductions. “Because demand for business travel is relatively inelastic, airlines' corporate customers continue to bear the brunt of higher fuel prices,” he said.

Boroch also said that “the country needs a functioning aviation system to facilitate economic prosperity” which tied into comments by J. Randolph Babbitt, director at Oliver Wyman in New York who posed the question, “Are U.S. carriers ready to compete on a global stage?” Barritt was referring to the U.S.-EU Open Skies agreement, which creates new opportunities for carriers.

While domestic airlines have streamlined processes and cut costs over the years, they still need to rationalize capacity and eliminate redundancy, he said. As an example, he pointed out that there are 17 different ways to fly from Boston to Dallas. What's more, the domestic industry is fragmented, the airlines have weak balance sheets (with no new planes on order), and there are new carriers entering the market.

“European carriers are strong,” he said. “With opportunities to reduce non fuel costs now limited and restructuring nearly complete, it looks like the merger route will be the way to go for the domestic industry.”

Ken McGill, executive managing director, travel and tourism, at Global Insight in Waltham, Mass., led off the event with a presentation on the economy.

“The global economy is mostly a good news story,” he said, pointing to 25 consecutive quarters of growth. “It is slowing, but it won't go negative.”

The growth is broad and inclusive he said, explaining that economies in the Asia Pacific region and Europe are doing well. “The U.S. economy has already slipped into a mild recession, but will snap back quickly.”

He concluded with a look at the travel sector in the U.S. “Inflation has altered behavior in ways other than reducing the number of trips travelers take,” he said. “Travelers are taking more day trips and planning fewer overnight stays. They're also looking at alternative lodging options such as extended stay accommodations.”

In the hotel forecast portion of the event, Bjorn Hanson, managing partner, global hospitality industry, at PricewaterhouseCoopers in New York and Mark Lomano, president, Smith Travel Research in Hendersonville, Tenn., agreed that despite a decline in the rate of growth of demand for hotel rooms, it isn't likely that travel managers will see significantly lower room rates especially in the top 25 markets that includes such cities as New York, San Francisco, Miami, Boston and Washington, D.C.

Hanson suggests travel buyers remember fees charged by hotel properties when they prepare for negotiations. Hotels earned more than $1.7 billion in fees and surcharges last year, and this figure has been growing annually since 2002, he said. An example: Tips for staff.

 

Travel executives suggest ways to cut costs at ACTE forum

Travel managers facing rising costs and tightening budgets learned of ways to control spending at a meeting of the Association of Corporate Travel Executives in Boston recently.

“There are three ways to tighten the travel belt to the next notch,” said Daniel Maschoff of the procurement solutions group at Accenture in Chicago. “One, negotiate better deals with suppliers. Two, manage demand. And, three, not travel.”

Travel moratoriums, he said, are the ultimate demand lever and the least effective.

Focusing in on demand management, Maschoff said that travel managers can influence what travelers buy and that such influence can impact total cost of ownership. For starters, he suggested looking at company travel policy, how it's communicated and enforced. He also recommended reviewing controls on the buying process which can impact compliance to policy.

Presenting with Maschoff was Bruce Finch, senior manager of global travel services at Autodesk in San Rafael, Calif. Despite the company's growing business, he's been asked to tighten the travel belt a bit. He's working with travelers on evaluating the number of people who attend the company's internal meeting and events. “Maybe not everyone has to go to every event every year,” he said. Autodesk also is looking at consolidating its travel and meetings spend and some videoconferencing options.

In another session that tied in with the theme of controlling costs, Tony D'Astolfo, vice president of worldwide sales at Rearden Commerce in Foster City, Calif., suggested travel managers take what they do well, that is, actively manage the category, and apply it to other areas of the spend such as airport parking, dining and car services. “You've been demonstrating best practices for many years, refining procurement in ways that exceed other purchasing executives,” he said.

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