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Purchasing - March 15, 2007

Features

How to improve supplier performance
Larry Schwerin, CEO of San Jose, Calif.-based Capella Photonics, has a very direct way of getting best-in-class performance from his suppliers: He goes straight to the CEOs of the supplier companies. "I explain our grand view, our marketing dynamics, what we are doing, why quality is so important and what their role is," he says.



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